The Interaction of Substate Actors with the Global Public:
A Review of Aceh's Paradiplomacy through The Light of Aceh
Abstract
This article aims to explain the external persuasive actions of the Aceh Provincial Government in maintaining its Islamic identity through “The Light of Aceh” branding towards the global community. This action is referred to as paradiplomacy. As one of the subnational actors in Indonesia, Aceh Province is an area that has social and political dynamics from before independence to the present. Aceh has a distinctive identity and culture known as Serambi Mekah. Because of its efforts to maintain this identity, Aceh once fought for independence from Indonesia. Aceh's paradiplomacy certainly has different dynamics. However, the effort to maintain its identity has been a struggle from the past to the present. In the independence era, Aceh tried to fight for its identity with the struggle for independence, but in the post-independence era, Aceh fought for its regional interests through the framework of Regional Autonomy by establishing foreign relations and diplomacy to the global community. This research uses the theories of paradiplomacy and social identity to explain the persuasive actions taken by the Aceh Provincial Government through paradiplomacy to maintain its social identity. This research uses a qualitative method with data collection from interviews with relevant informants, documentation studies and internet-based studies. The results of this research show that the Aceh Provincial Government's paradiplomacy efforts to maintain its Islamic identity are carried out through branding “The Light of Aceh” by incorporating Islamic values in various components of the branding such as the main values of branding, logo philosophy, and branding commercial advertising videos. These values are socialised to the global community through various international activities by showcasing culture in dances, poems of clothing at international festivals, so that Aceh is better known by the global community with its Islamic identity.
Downloads
References
Andy, H. (2021). Pentingnya Destination Branding untuk Pariwisata. Eticon.Co.Id. https://eticon.co.id/pentingnya-destination-branding-untuk-pariwisata/
Berutu, A. G. (2016). Penerapan syariat Islam Aceh dalam lintas sejarah. Jurnal Hukum, 13(2), 163–188. http://e-journal.metrouniv.ac.id/index.php/istinbath/article/view/290
Chatterji, R., & Saha, S. (2017). Para-diplomacy: Concept and the Context. India Quarterly. https://doi.org/10.1177/0974928417731638
Dhuhri, S. (2017). ACEH SERAMBI MEKKAH (Studi tentang Peran Ibadah Haji dalam Pengembangan Peradaban Aceh). Jurnal Ilmiah Islam Futura, 16(2), 188. https://doi.org/10.22373/jiif.v16i2.750
Dinas Kebudayaan dan Pariwisata Aceh. (2016). Branding Baru “The Light of Aceh.” https://disbudpar.acehprov.go.id/branding-baru-the-light-of-aceh/
Djumala, D. (2013). Soft power untuk Aceh : resolusi konflik dan politik desentralisasi / Darmansjah Djumala. PT Gramedia Pustaka Utama.
Duchacek, I. D. (1990). Perforated Sovereignties: Towards A Typology Of New Actors In International Relations. In P. Soldatos & H. J. Michelmann (Eds.), Federalism and international Relations : The Role of Subnational Units (pp. 47–62). Clarendon Press ; Oxford University Press.
Fahlevi, R. (2018). Pesan Visual Logo Pariwisata the Light of Aceh (Analisis Pengembangan Pariwisata di Banda Aceh) [Universitas Islam Negeri Ar-Raniry]. https://repository.ar-raniry.ac.id/id/eprint/5923/
Fitriah, A. (2020). Identitas Islam Dan Pendidikan Di Era Otonomi Khusus Aceh. EDUKASI: Jurnal Penelitian Pendidikan Agama Dan Keagamaan, 18(1), 1–18. https://doi.org/10.32729/edukasi.v18i1.626
Hasjmy, A. (1983). Kebudayaan Aceh dalam Sejarah. Beuna.
Herizal, H., Rassanjani, S., & Muhkrijal, M. (2021). Kebijakan Kepariwisataan di Provinsi Aceh: Peluang dan Tantangan. Jurnal Public Policy, 7(1), 21. https://doi.org/10.35308/jpp.v7i1.3341
Husna, F. (2022). Re-Branding Aceh: Kontestasi Ruang Publik Islam, Otonomi Khusus Dan Strategi Baru. El-Buhuth, 5(1), 91–103. https://doi.org/https://doi.org/10.21093/el-buhuth.v5i01.4707
Ihsanuddin, Salam, A., & Al-Bahri, F. P. (2019). Model Pemetaan Wisata Halal Sebagai Upaya Peningkatan Kunjungan di Banda Aceh. Jurnal Ekonomi Dan Manajemen Teknologi, 3(1), 42–46. http://journal.lembagakita.org/index.php/emt/article/download/97/pdf.
Kadi, İ. H. (2020). An Old Ally Revisited: Diplomatic Interactions Between the Ottoman Empire and the Sultanate of Aceh in the Face of Dutch Colonial Expansion. The International History Review, 5332. https://doi.org/10.1080/07075332.2020.1726433
Keohane, R. O., & Nye, J. S. (1974). Transgovernmental Relations and International Organizations. World Politics. https://doi.org/10.2307/2009925
Maulida, D. (2019). Tourism Destination Branding: Analisis Strategi Branding Wisata Halal “The Light Of Aceh” (Studi Kasus pada Dinas Kebudayaan dan Pariwisata Aceh Tahun 2015-2016). SOURCE : Jurnal Ilmu Komunikasi, 5(1), 1–16. https://doi.org/10.35308/source.v5i1.1171
Maulida, D., Lestari, R., Safrida, Safrida, N., & Rahma, J. (2023). The Light Of Aceh: Implementasi Kebijakan Wisata Berbasis Halal Tourism Di Kabupaten Aceh Barat. Jurnal Ilmu Sosial Dan Ilmu Politik Malikussaleh (JSPM), 4(2), 243–258. https://doi.org/10.29103/jspm.v4i2.11013
Mukti, T. A. (2019). Paradiplomacy and the Future of Aceh Government. 1st Aceh Global Conference (AGC 2018). https://doi.org/10.2991/agc-18.2019.8
Munhanif, A. (2016). Islam, Ethnicity and Secession: Forms of Cultural Mobilization in Aceh Rebellions. Studia Islamika, 23(1). https://doi.org/10.15408/sdi.v23i1.2659
Novialdi, R., & Rassanjani, S. (2020). Optimizing the Ability of Aceh Province in Paradiplomacy Practice. Nation State Journal of International Studies, 3(1), 19–32. https://doi.org/10.24076/nsjis.2020v3i1.169
Nurdin, A. (2013). Revitalisasi Kearifan Lokal Di Aceh: Peran Budaya dalam Menyelesaikan Konflik Masyarakat. Analisis, 13(1), 135–154. https://doi.org/10.24042/ajsk.v13i1.645
Pemerintah Provinsi Aceh. (2021). Gubernur Aceh Teken Kerja Sama Pengembangan dan Investasi Pariwisata dengan Murban Energy UEA. Humas.Acehprov.Go.Id. https://humas.acehprov.go.id/gubernur-aceh-teken-kerja-sama-pengembangan-dan-investasi-pariwisata-dengan-murban-energy-uea/
Salim, A. (2004). ‘Sharia from below’ in ACEH (1930s–1960s): Islamic Identity and The Right to Self‐determination with Comparative Reference to the Moro Islamic Liberation Front (MILF). Indonesia and the Malay World, 32(92), 80–99. https://doi.org/10.1080/1363981042000263471
Stets, J. E., & Burke, P. J. (2000). Identity theory and social identity theory. In Social psychology quarterly (Vol. 63, Issue 3, p. 224). https://doi.org/10.2307/2695870
Surwandono, S., & Herningtyas, R. (2019). Shifting Actors and Strategy in Indonesia’s Disaster Diplomacy After Tsunami Aceh 2004. Jurnal Ilmiah Hubungan Internasional, 15(2), 185–196. https://doi.org/10.26593/jihi.v15i2.3185.185-196
Syarif, M. R. (2019). LOCAL POLITICAL PARTIES IN ACEH IN 2017 REGIONAL ELECTION: Analysis of Political Identity and Islamization Issue. ULUL ALBAB Jurnal Studi Islam, 20(2). https://doi.org/10.18860/ua.v20i2.5668
Ulfa, K., Zaenuri, M., Rahmawati, D. E., Rassanjani, S., Mukhrijal, & Imanullah, A. (2021). “ The Light of Aceh ” Branding Strategy through E -Tourism on Sustainable Tourism Development in Aceh Province. Journal of Governance and Public Policy, 8(3), 206–219. https://doi.org/https://doi.org/10.18196/jgpp.v8i3.11034 Article
Ulya, Z. (2014). Refleksi Memorandum of Understanding (Mou) Helsinki Dalam Kaitan Makna Otonomi Khusus Di Aceh. Jurnal Konstitusi, 11(2), 371–392. https://doi.org/10.31078/jk
Werbner, P. (2010). Religious Identity. In M. Wetherell & C. T. Mohanty (Eds.), The SAGE Handbook of Identities (pp. 233–257). Sage Publications.
Whytock, C. A. (2005). A Rational Design Theory of Transgovernmentalism. Boston University International Law Journal, 23(1), 1–53. https://ssrn.com/abstract=878540
Wolff, S. (2007). Paradiplomacy: Scope, Opportunities and Challenges. The SAIS Europe Journal of Global Affairs, 10. http://stefanwolff.com/publications/paradiplomacy/
Copyright (c) 2024 Owned by the Author(s), published by Berumpun: International Journal of Social, Politics and Humanities
This work is licensed under a Creative Commons Attribution 4.0 International License.
